Glossary of Terms

This assignment requires you to create a comprehensive glossary of key terms used in the field of logo/graphic design. The purpose of this assignment is to ensure you have a strong foundational vocabulary to discuss, critique, and create professional logos.


Assignment Details

  • Task: Create a glossary of terms
    (minimum of 3 per class + other indicated terms if asked)
  • Format: The glossary should be a digital document (e.g., PDF, Word document, or a web page). It should be clearly organized, easy to read, and professionally presented.
  • Content: For each term, you must include:
    • The Term: The word or phrase itself (e.g., “Logotype”).
    • A Clear Definition: A concise and accurate explanation of the term in your own words. Avoid copying and pasting definitions from the internet.
    • An Example: In your own words or using a visual example that illustrates the term – effectively communicate the definition.

Grading Rubric

Comprehensiveness: Did you include at least 3 relevant terms?5 points
Accuracy: Are the definitions correct – if these definitions are copied from a source you must cite the source?5 points
Examples: A clear example which is effective in illustrating the term5 points
Professionalism: Is the glossary well-organized, clean, and easy to read?5 points
Total20 points

(Professional 5 points, Proficient 4 points, Needs Improvement 3 points, Failure 1-2 points)


Example Entry

Term: Logotype (or Wordmark)

Definition: A logo that consists of a stylized word, phrase, or company name, where the text itself acts as the primary visual element. The typography is customized to be unique and memorable.

Example: The Google logo is a classic example of a logotype. The brand is instantly recognizable just by the unique font and colors of its name.

Category: